Client: United Nation World Food Program

Date: June 2020

Creative strategy



Video production



The sad truth is that a bunch of food ends in trash. People waste around a 1/3 of all food made for consumption, that’s 1.3 billion tonnes of food each year, yet in 2019 over 135 million people lived in severe hunger. It’s estimated that 61% of all food wasted is by consumers. As we (Millennials) appreciate everything stylish, we love instagramable food - we know how to worship avocados, lattes and overpriced burgers. "Camera eats first" is the global phenomenon of people taking photos of meals with smartphone cameras before they eat, mostly followed by uploading the photos to social media.

Ray of Light



I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.

Step 1. - Take a photo of food extras you have with you.

Step 2. - All app users in the surrounding get a notification that free food is coming by.

Step 3. - Wait for it to be claimed & collected and save food!

We want to make that process as easy as pie - make remains available in a few minutes and taps away, creating geolocation features for handover, messages for a seamless procedure, profiles for security and progress counter for additional motivation and sharing.

(ALL YOU CAN EAT) To help collect the money necessary for cutting world starvation, we would create a premium part of the app. Users will be able to donate some amount of money to UNWFP and unlock practical content, with zero-waste food recipes, food counter, meal plans and zero waste restaurants map.