e2c0a168-68c9-11e7-8c84-2c9d21aee0d8_ima

04 MEAL

MARIN CILIC 

SOCIAL

Client: Marin Čilić

Co-created with: Degordian

Date: 2017

Digital advertising

Creative strategy

Community management

Copywriting

GAME, SET, MATCH!

Have you ever wanted to be a celebrity for at least one day? I have and my wish came true - at least on social networks. Although it sounds simple, lead social media channels for the winner of the US Open and finalist of Wimbledon is a hard match to win. When it comes to making short copies for digital, communicating with fans and creating content for athletes, there is no specific insight but - be someone else. It is necessary to study the character of a person, the way he acts, talks and play and fully enter in his mindset.

Through Facebook, Instagram and Twitter, I managed Marin's presence on social media and featured various content, videos, contests, interviews, live streams and online quizzes. Check some posts and hit that follow button on his profiles. ;)